Did you know that 50% of searchers do not go past the first 3 results on a Google Search? Let that sink in, because your website’s position on a Google search might just be the difference between whether your business makes it, or breaks it.
So then, how do you get a higher position and ensure a greater flow of traffic to
your company website? Well, Google has a simple answer to this: Google
Adwords. Google AdWords is Google’s approach to marketing, and today we’re
going to explain to you 5 main benefits of using it for your business.
1. Connect with consumers looking for you
Google AdWords helps to better connect your business with customers who are
seeking your products or services. Google AdWords functions like an online
bidding system where you bid on keywords relating to your business and
products. When a person searching on Google uses one of the keywords you have
placed a bid on, your ad will appear on top of the results in the promotional
section. No longer will your website be hidden within the pool of search results,
but in prime site of your potential costumers. This not only helps to drive much
more traffic to your website and but also increases the chances of them choosing
your business over your competitors.
2. Certain time & location
Google AdWords is designed to help you send the right message, to the right
people, at the right time and place. You can choose the geographic locations and
the hours of the day in which you want your ad to show up, so you know that
your marketing efforts are targeting the right consumers and not going to waste.
3. Cost efficiency
Google AdWords works on a Pay Per Click (PPC) system, meaning that you only
pay when someone clicks on your ad, or rather, when your advertising is
working. This gives you a very good return on investment, knowing that you’re
getting good results for each and every dollar you spend. In addition, there is no
sign up fee, and you have the freedom to determine your budget.
4. Measure, make changes and improve
Unlike traditional marketing tools, Google AdWords provides you with highly measurable
results and insights into your advertising’s performance, helping you to
understand what type of messages work with your customers and what doesn’t
work. As you decipher out the best strategy, its flexible interface then allows you
to make on-the-spot adjustments to your advertising campaign, so you can
improve your efforts and yield better results.
In final, Google AdWords also offers various remarketing options for businesses,
which in brief, allows you to show ads to people who have visited your website, on other websites and platforms, so that you can reconnect with them. With this
powerful feature, you can stay vivid in the minds of potential customers and
increase the chances of them choosing your business.
Therefore, Google AdWords is a powerful tool that can help attract a constant
new stream of customers to your business, through a very cost-effective method.
However, in order to harness its full potential and truly benefit your business, it
is ideal to seek the assistance of a professional who knows the ins and outs of the
service, and has the expertise to help create the best campaign for your customers.