What it takes is commitment, persistence and consistent marketing! You know that founder of Starbucks has been turned down by banks 242 times. If he gave up there would never be Starbucks. Why is Starbucks the most recognised coffee brand in the world? Cleaver design, from the actual product to their advertising, and even the atmosphere in their shops. They pay attention to details but they also take risks. Their marketing is consistent which has created a culture and having a Starbucks coffee is a cool thing therefore their customers become their marketers on social media platforms.