Many people are confused what marketing actually is. Consumers and even business owners are quick to assume it is advertising, public relations or even just telemarketing. Think of marketing as an umbrella that covers all aspects of advertising, public relations, promotions and sales.
Without marketing efforts businesses are more than likely to stay still, be ignored and not progress. A great marketing campaign can offer increased sales and/or brand awareness to all businesses, from fresh start-ups and established stores or brands to traditional businesses.
You might have a greatest product or service in your target industry but how will your potential customers know if you don’t get the product, service or even business out there. The way to do that is marketing and the following 10 reasons is exactly why it needs to be done.
- Raising Awareness
Raising awareness is making sure people know about your business, brand or service. You are also placing your brand, product or service and benefits into minds of your target market. They might not be customers straight away but you are building a huge audience who are potential customers.
- Increase Sales
The mission behind a business is to get sales. It is as simple as “if there is no sales, there is no business/company”. If your target market knows about your business and the product or service you offer, they are more than likely to become your customers. If your marketing campaign is working properly you should see an increase in sales shortly after.
- Gain trust
The more people know about your business, the more will trust you which means they are more than likely to buy your product or service. Building trust doesn’t happen overnight and you do have to have constant marketing in place to remind people you are still there. For example you have to think about the companies you personally trust. (eg. Apple vs Samsung)
- Learn your Metrics
If you know how much your average customer is worth then you know how much you can afford to spend acquiring each new sale that way you can keep your marketing campaign profitable.
- Learn your Market
Marketing opens your eyes to the reality of your industry. Having a campaign for your business, you notice what your competitors are doing. This information will help you develop and expand your future marketing campaigns as you will learn more about your target audience and the industry.
- Build Social Asset
Social media is a gold mine. Imagine how business advertised before the social media revolution. Social media gives you a platform for selling products and educating your target audience on benefits of your business, product or service. It is giving your audience a way to connect.
- Develop ‘ideal customer’ Profile
Your idea customer profile will include age, income, location, interest etc. The only way you can know this is if you marketing and pay attention to your data. There is a customer for every business and this helps you find those customers for yours.
- Discover what Works
Marketing your business will teach you what works and what doesn’t. There are many different ways of marketing that could be used to find customers. Paying attention to your marketing will make you aware of the best tactics, ways and headlines that will appeal to your target audience.
- Learn How to Test and Optimise
This will be your education of different ways to improve your business. Some of the biggest companies launch online marketing campaigns with hundreds of different images and headlines to be tested, just to find the best combination that will produce the optimum return on investment. –KasiaMikoluk, 2013
- Build a Powerful Brand
What you want is a marketing campaign that will build your brand and sell your products because you want those customers to come to you again. Bigger companies don’t need to remind people that they exist because the customers are the constant reminder because they are known by their customers and trusted enough to become part of their lives. Having a strong brand will separate you from your competition.
As we are customers and every day we are marketed to therefore I am really interested at finding out what tactics of marketing don’t work or are hated.